About Us

We Are Australia's #1 Ethically Sourced 100% Human Hair Supplier With Over 200+ Colours & Designs.

Balayage hair extensions, root stretch hair extensions, highlighted hair extensions

Pure Luxury Hair Extensions –  Expertly Crafted

Discover Australia’s most trusted source for premium, ethically sourced hair extensions. At Pure, we proudly offer 100% Remy, double-drawn human hair in the largest range of stunning shades  in Australia.

Not only do we source the best hair from around the globe we also buy hair from Australian women and children through our exclusive Sell Your Hair program, making us one of the only suppliers in the country to do so.

❤️  Why Choose Pure?

  • Ethical Sourcing: Hair is collected in Australia and around the world so we can create the best range of shades and designs.

  • 100% Natural Human Hair: Natural Remy hair, double-drawn for thickness from root to tip.

  • Expert Craftsmanship: Over 20 years of experience, with the widest range of attachment methods, with different textures and ultra-long lengths available.

  • Exclusive Colours & Tones: From cool ashy blondes and root-stretch foils to ombré balayage, every shade is coloured by professional technicians.

  • Australia-Wide Shipping: Fast, insured delivery to Sydney, Melbourne, Brisbane, Perth, Adelaide, and beyond.

🌈 A Full Range of Hair Extension Methods

❤️ Tape-In Hair Extensions

Our bestselling Australian tape extensions are soft, seamless, and reusable. Lightweight yet secure, they blend invisibly and lie flat—ideal for all hair types. With a wide variety of shades, you can skip the salon and still achieve your dream colour.

❤️ Clip-In Hair Extensions

Instant volume and length for any occasion. Our 150g clip-ins are thick, silky, and long-lasting—perfect for bridal looks, events, or quick everyday glamour.

❤️ Micro-Bead Hair Extensions

Our micro-bead method is non-damaging and glue-free, using silicone-lined rings for gentle, discreet application. With proper care, they can be reused multiple times, making them one of the most economical choices. 

❤️ Keratin Bond Extensions

A classic method loved for its longevity and natural feel. Each strand is bonded using heat and removed gently with a special solution. Ideal for those seeking semi-permanent results with minimal visibility.

❤️ Weft Hair Extensions

Our versatile wefts can be sewn in, braided, or applied with beads. A favourite for stylists offering full-head transformations with freedom in styling and placement.

❤️ Halo Flip-In Extensions

No clips, no glue—just gorgeous length in under 30 seconds. This secure, wire-based design is ideal for those seeking damage-free, temporary extensions that are quick to apply and remove.

❤️ Wavy Hair Extensions

Create tousled, heat-styled waves with our textured extensions. Designed to hold their shape while still being restylable, these are perfect for beachy volume or red carpet curls.

🌀 100% Human Hair Scrunchie Buns – The Pure Difference 

Don’t be fooled by synthetic copycats. Our Remy human hair scrunchie buns are ultra-thick, natural-looking, and blend beautifully in any light. Pop one in and transform a casual bun or short ponytail into a voluminous updo in seconds.

🎨 Tailored Support & Colour Matching

We understand every head of hair is unique. That’s why our team of expert hair extension stylists is here to help you select the perfect colour, type, and method for your needs, with personalised advice available online or over the phone. 

🚚 Australia-Wide Express Shipping

  • Express Post with signature and insurance 

  • Shipping to Sydney, Melbourne, Brisbane, Perth, Adelaide & all regional areas

  • International shipping: Tracked standard or express options available

READY TO TRANSFORM YOUR HAIR?

Shop now and discover the difference of ethically sourced, salon-quality hair extensions—crafted in Australia, worn with confidence worldwide